Tuesday, October 7, 2008

Play 2 Cure






Dear Team In Training Supporter -

Below are the contents of an e-mail I just received from the Leukemia and Lymphoma Society. It sounds like a lot of fun, and it is a safe and secure environment for children. If you, your children, children you know, Internet gaming "addicts" that you know are into on-line games, this is just for you. AND...it serves a great and wonderful cause that is near and dear to my heart.

Please, please skip over to the site and check it out. Let me or Christine Lazzari (e-mail below) know what you think; how it might be better; and any suggestions.

All my love and admiration for the support you have given me, Team In Training, and Leukemia and Lymphoma Society.

"We (Leukemia and Lymphoma Society) have just launched a new promotional fundraiser called LLS Play2Cures (http://lls.play2cures.org). Essentially, it's an online casual gaming platform where users purchase tokens and compete with one another in games like sudoku, solitaire, golf, etc. The money raised goes to LLS to fund blood cancer research and programs for patients and their families.

It's a very simple theory - play games, fight cancer - but the true magic behind it is that the entire thing was developed by Jim Carol, while his 11 year old son, Taylor, was unexpectedly undergoing treatments for a rare form of leukemia.

While Jim worked on building the idea, Taylor was the VP of Game Development and skillfully tested out each game to determine which to include. Sharing this experience helped the two overcome some tough times while Taylor was going through chemo and a bone marrow transplant. Now, they're using the idea to help raise awareness and funds for other kids just like Taylor.

I invite you to take a look at the site. It's really a ton of fun. My favorite game is LadyBug - although I can't manage to get the high score (I'm cryssteen on the leader boards). I'd be honored if you gave it a try.

Hope you enjoy it. And I welcome any feedback you have!"

Thanks, Christine

Christine Lazzari Internet Marketing Specialist:: The Leukemia & Lymphoma Society 1311 Mamaroneck Avenue, Suite 310 White Plains, NY 10605:: 914.821.8881
www.lls.org Christine.Lazzari@lls.org

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Coaches for a Cause

Mac's "SwimSTRONG" Foundation

Mac's "SwimSTRONG" Foundation
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